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1.? Chatter: Social media is not going away. Now?s the time to figure out how to make it work for you. Don?t have a lot of ?friends? or ?connections? yet? Don?t worry. Finding special interest groups is one way to build your network. You?ll expand your connections more quickly and it won?t be too long before your friend list grows.
But here?s something you might not realize: The big 3 ? Facebook, LinkedIn and Twitter ? are not necessarily the be-all, end-all. There are thousands of social media sites for you to choose from, which means there are thousands of people just waiting to hear about you.
One way to find them is to Google ?social media sites.? Join the ones that suit your niche or personal interests. Post a great photo, a detailed profile. Then, and this is the important part, participate. Be consistent. Establish a presence, offer insights and useful information, and people will start looking for you.
Although most of our business can be done online, we still need our community to know about us. So let me talk about that for a moment.
2.? First, join networking groups that fit your industry and target market.Sure, joining the Chamber of Commerce is one way to meet people. But another, more effective way is to visit the groups that represent your target market. In other words, avoid cattle-call networking ? where all are welcome ? in favor of meetings that are for people who share precise interests. You?re not limiting yourself ? in fact, you?re about to expand your reach!
For example, if you?re a writer ? like me ? whose clients are in the health and fitness industry, attend trade shows, expos, and conferences where new products are being introduced.? You can also attend pre-race events, like the ones that come before a marathon. Do not hand out your business card.
Instead, collect brochures, and relationships. In these kinds of events, people want to talk about their services, their needs, their customers. They don?t want to talk to you ? yet. So bide your time. Follow-up after the event. Form a relationship and then let them know how you can help them build their business.
3.? Now let?s talk about your face-to-face behavior at these events. I?ve been to countless networking meetings where it seems like every person you meet is just waiting for you to stop talking so they can start. I?ve had people insist they will call me to talk about listing my house ? even when I tell them it?s not for sale! This behavior is a really bad way to form connections with people.
So here?s what I want you to try instead: Believe: You will meet exactly the right number of people at every networking event you attend. Then, slow down! Act like every person you meet is the one you came to talk to. You?ll be remembered as attentive and considerate, which leads to a network of people who either want to work with you?or know someone who does.
4.? Feast: Think of networking events as the biggest buffet in town. When you get a taste of something you like, go back for seconds. Frequent attendance builds relationships and makes you top-of-mind. Like social media, you have to be consistent and show up. Don?t decide something is ?not for you? based on just one or two meetings.
5.? Thank: Hand-written thank you notes cement a new relationship, or acknowledge an ongoing one. These take time to write, so take the time to write one well. After an in-person networking event, mention the high point of your discussion, or follow-up with a lead you promised. People appreciate a hand-written note and will remember you for it.
6. Step sideways to go forward. This is especially true if you are just starting your business ? or looking for a job.Use part-time work to jump-start networking (and pay some bills!) Choose something that relates to your passion ? this will put you in contact with people you want to meet. Volunteering works well, too.
Why does this work? It?s like the Law of Attraction. If you find temporary work in a setting that resonates with you ? you will soon meet like-minded people. That?s a natural affinity you?ll be able to capitalize on. By connecting with people you resonate with, it?s easy to tell them about your big mission ? what you?re doing in your business, or what kind of job you?d like to have. Because these people are ?like you? they might also compelled to help you.
That?s it ? 6 Simple Steps to Networking Success. What works for you? Tell us about it.
~sr~
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